ORGANIC SEO

Webstetic develops a strategy to get visitors to not only view your website, but to read it, respond to it, share it, and sign up for it. Organic SEO is a way of marketing online that does not include paid advertisement. It involves authentic (intelligent) writing and using the correct keywords (specific keywords related to your industry) so search engines can find your website and viewers actually visit when they type in these key words that reference your business, industry, or personal website.

Webstetic creates customized solutions through Organic SEO that achieve and maintain top rankings on the search engine results pages, with a long-term vision in mind. Most websites are not much more than an online brochure. The use of professional SEO can move your website to the top of Google and other major search engines which then transforms your website into a powerful source for developing your business. Search engine positioning can generate more sales for a company than all other forms of advertising combined.

Our Organic SEO Services include:
Proven and successful organic optimization
In-bound link building
SEO friendly copywriting
Social media marketing
Monthly analytics
Conversion tracking
And much more

Developing an integrated marketing strategy that ties SEO into other online and offline efforts of your company is imperative to this process - and the fun part. This involves writing, networking and being truly unique and creative while building a natural and interesting online presence, no matter what the industry is.

BLOG PACKAGES

An engaging, well-maintained blog is one of the most effective ways to simultaneously build your online presence and generate traffic to your core website.

Webstetic creates blogs for you that represent your business, industry, or yourself and create the right links, content, and comments, within the content which generates true and authentic viewers that are looking for services your company provides, and then lead them to your actual website or direct them to a place where they can reach you.

BENEFITS OF BLOGS
Having access to keyword rich industry driven content
Access to content that you and your team can use regularly for personal blogs
Boosts your reputation as an expert in your industry field
Convinces your audience that you care for them
Attracts search engines to your site
Attracts social media to your site
Boosts your search engine rankings
Brings targeted traffic to your site
Enhances the linking structure at your site

The process of setting up a blog correctly to be optimized:

• Keyword research for discovering categories and tags for the blog
• Setting up Categories and Tags
• Feedburner setup (RSS & Email subscription)
• Including Twitter Link
• Google Analytics setup
• Introduction to Technorati & Setup
• Introduction to blog directories
• Submit to RSS directories
• Ping list inclusion
• Optimizing permalinks
• Theme change and/or set-up
• Theme tweaking & optimization
• Installation of a dozen of plug-ins
• Optimizing blog structure
• Blog comment anti-spam installation
• Optimizing permalinks

CUSTOM LINK BUILDING

Webstetic believes a great way to create an online presence is the art of networking- link building is a great example of that. Link building generates traffic to your website by getting qualified sites to reference and link to your website. This helps viewers interested in your industry find you while reading content and also gives you credibility with search engines such as Google, MSN, Yahoo etc., Links are an easy way for search engines to index where your website belongs.

Webstetic believes in trading links and creating real valuable connections and resources for you and your readers. This creates long lasting relationships between websites and makes your website a true reference and not just an online brochure.

Some examples of ways to build links are:
Directory Submissions
Social Media Link Building
Public Relation Distribution
Article Reviews
Blog Comments
Using link building services we hope to help you build strong long lasting relationships with others in your field, and get create a buzz about your website.

SEO COPYWRITING

Effective SEO Copywriting is a blend of strategy and concept and it involves a specific talent that attracts the attention of the major search engines while also providing relevant content to those who visit your website. Imagine it as website design through content and words that represent your business.

Webstetic has some of the finest SEO experts and SEO copywriting techniques in the world of online marketing. Our SEO copywriters immerse themselves in your business and research your industry to develop content that will increase the reputation of your site creatively and intelligently.

Webstetic can provide content for your website, blogs, articles, and press releases that you and your employees and friends can use to help market your business. We will not only provide you with content but we can show you how to make your own entries more SEO friendly.

Webstetic wants you to succeed and in order to do so we hope to share our knowledge so we all work together when writing about your service.

PAY-PER-CLICK MARKETING

Pay per Click is the best way to have your company’s website and services in front of the viewers who are already searching for those services and products you provide.

While organic Search Engine Optimization (SEO) generates traffic, it doesn’t usually happen right away. Utilizing search engine marketing programs such as pay per click (PPC) traffic can be generated in a matter of days instead of months. Every growing business should have a PPC program for their targeted keywords, and audience.

Pay per click (PPC) advertising allows you to pay to have your ad listed on the major search engines (Google, Yahoo, Bing, MSN etc.,) This search engine marketing technique requires you pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.

Webstetic will manage this process for you. Together we will select an initial set of keywords to target with your pay per click campaign, and then research additional keywords that represent your target. Webstetic will also utilize both pay per click advertising along with Organic SEO — sometimes using one technique, and sometimes using both.

REPUTATION MANAGEMENT

Webstetic has the ability to manage your online reputation because we are always out and about on the web submitting to directories, writing reviews, and keeping current on who is referencing your business or may have an interest in your service.

If anything negative is affecting your online reputation we specialize in reputation management. We will follow all of those who do say good things about you and notify you so we all are watching the reputation of your business grow into a healthy direction.

This also involves avoiding black hat SEO tactics that can scar your reputation. Webstetic achieves honest SEO that involves content easy for search engines to index, but also for viewers to read.

Consumers research their products and services on websites, blogs, and social media sites to find information before purchasing. Without an online reputation management strategy many companies receive unfavorable results in search engines-which could be causing immense damage to their online reputation.

Reputation management (ORM) is helpful when negative comments, or negative feedback is affecting your online reputation. Online reputation management, ORM, has become a necessity in today’s world on online research and shopping. Reputation management not only helps you when you have negative feedback, but can help you to keep your reputation positive and keep track of feedback in general. This can help you with the longevity of your business, and help building a solid brand for your business future.

CONVERSION RATE OPTIMIZATION

Conversion Rate Optimization (CRO) persuades your site viewers to take actions that benefit you- making a purchase, offering a donation, subscribing to a newsletter, or signing up to receive more information. CRO involves a variety of honest techniques.

The idea behind CRO is to make sure when visitors come to your website they are interested and read, click, and peek their interest to move further through the website. This involves a unique and creative and functional website and interesting content. Your products must be easily accessible, your mission be clear and enticing. Basically, if someone wants to buy something or fund out more about your services, how easy is it for them?

CRO is the fastest and easiest way to increase leads and sales generated from your web site without spending more money on increasing traffic. Yet most companies focus on increasing traffic and rankings first, leaving conversion rate optimization to be done last.

Your newly updated web site will provide you with an immediate boost in results and provide you with a long-term increase in leads and sales generated by your web site.

A Conversion Rate Optimization combined with a Pay Per Click program is your best option if you seek fast results or while you are waiting for your Organic search engine optimization (SEO) program to kick in.

BENEFITS OF OUR CONVERSION RATE OPTIMIZATION SERVICE

Conversion Rate Evaluation
Webstetic will identify your target market’s demographics, psychographics, and value-hierarchy.
Web Content Planning
We will conduct market research, competitive research, and create a content redesign plan to beat the competition.
Persuasive Copywriting
We will write compelling, targeted benefit-oriented copy (headlines, content, and offers) for your web site to build credibility and persuade your qualified visitors to ACT! by contacting you and becoming a lead.
Landing Page Writing
We will write new landing pages for your services that persuade your visitors to contact you and/or make purchases.

SOCIAL MEDIA MARKETING

Making your business a presence in the most relevant social networks is the present and future of online marketing. Millions of people spend hours every day on social networking sites. Webstetic recognizes that with tweets and updates your business can sky rocket.

Facebook, Twitter, MySpace, Digg and more are the fastest ways to connect to new customers and get the word out about your specialty. By using strategy, content creation and creativity you can reach vast audiences and let your fans and followers do the work for you.

Webstetic executes Social Media Marketing solutions to help you amplify your brand presence, increase traffic, improve sales and in turn maximize the ROI. Social media marketing is an economical mode of advertising through social media channels and social media releases to attract massive amount of visitors to your website. Whether you want to sell your products, publish the business updates, press releases, Social media marketing is the powerful method that will earn you profits on a long run.

ARTICLE COMPOSITION AND SUBMISSION

Article Composition We custom write articles for blogs, press releases or other publications for our clients. If it is for an online publication like news releases, industry related topics or people, we script the articles so they are optimized for driving traffic to our clients' site. Our compositions are never direct copies or plagarizms because they are custom written for our clients particular needs.

Article Submissions
If our article composition services are not needed, or we have created customized articles, Webstetic also offers article submission services. By posting these on sites with high rankings and adding backlinks to your site, we give search engines like Google the idea your site is being used by people in your industry as a Web Authority.

Facebook & Twitter Services

Social media is so very important to create buzz about a client's new site, event, promo, etc. If you are truly looking to make a difference in your online presence you cannot expect a website to do that solo. You need other online marketing tools like Facebook and Twitter, even youTube, to truly get people involved in your site and your company.